September 15, 2017

Packages

DouglassResults customizes each and every project to meet the needs of their clients, however here are some typical methodological approaches that many of our clients have applied.

Validate

Enhance

Analyze

Benefits

Works well when you want to get a quick read on a concept, messages or understand website navigation

Extremely helpful when you want to iterate on a concept, messages or website and do a litmus test before launching it

With this approach you can test and refine your concept, message or website before identifying quantitatively whether it resonates or not with your target customers.

At this phase we take the analysis to another level conducting what is best for the project at hand. This higher level of analysis often includes one of the following: conjoint, segmentation, pricing sensitivity and discrete analysis

Applications

  • New Product Development
  • Usability testing
  • Terminology clarification
  • New Product Development
  • Usability testing
  • Message testing
  • Attribute Prioritization
  • Market Segmentation
  • Brand Tracking
  • Message prioritization

Methodology

  • 6-7 In-depth interviews in-person
  • Conduct across one day in one city
  • In a focus group facility
  • Recruitment costs
  • Incentives Costs
  • Topline report of findings
  • 12-14 In-depth interviews in-person
  • 2 days in 2 cities
  • In a focus group facility
  • Recruitment costs
  • Incentive costs
  • Topline report of findings
  • 12-14 In-depth interviews in-person
  • 2 days in 2 cities
  • In a focus group facility
  • Recruitment costs
  • Incentive costs
  • PPT report of qualitative findings
  • Online survey among the target audience
  • Higher-level analytics and analysis

Timing

One to two weeks

Two to three weeks

Two to three weeks

Validate

Benefits

Works well when you want to get a quick read on a concept, messages or understand website navigation

Applications

  • New Product Development
  • Usability testing
  • Message testing

Methodology

  • 6-7 In-depth interviews in-person
  • Conduct across one day in one city
  • In a focus group facility
  • Recruitment costs
  • Incentives Costs
  • Topline report of findings

Timing

One to two weeks

Enhance

Benefits

Extremely helpful when you want to iterate on a concept, messages or website and do a litmus test before launching it

Applications

  • New Product Development
  • Usability testing
  • Message testing

Methodology

  • 12-14 In-depth interviews in-person
  • 2 days in 2 cities
  • In a focus group facility
  • Recruitment costs
  • Incentive costs
  • Topline report of findings

Timing

Two to three weeks

Analyze

Benefits

With this approach you can test and refine your concept, message or website before identifying quantitatively whether it resonates or not with your target customers.After the first round Douglass Results will provide a topline from which you can pivot for the next round of discovery.

Applications

  • Attribute Prioritization
  • Market Segmentation
  • Brand Tracking
  • Message prioritization

Methodology

  • 12-14 In-depth interviews in-person
  • 2 days in 2 cities
  • In a focus group facility
  • Recruitment costs
  • Incentive costs
  • PPT report of findings
  • Online survey among the target audience

Timing

Two to three weeks