Types of Methodologies
- Usability Testing
We do this both in-person or remotely to test website navigation to new tangible products and services.
- In-depth, one-on-one interviews
A more intimate qualitative approach that’s useful for sensitive topics, busy audiences, avoiding bias, and a detailed understanding of complicated behavior.
- Focus Groups
A qualitative method that brings together a group of people for a skillfully moderated conversation about their perceptions of a product, service or concept.
- On-line surveys
This approach is employed typically after qualitative research has been conducted to confirm findings or test new hypotheses with a high level of certainty. These surveys can be anything from message tests and segmentations to pricing sensitivity or new product assessment.
- Online discussion boards
We like to use this when several geographies need to be covered and/or when anonymity is key.
We completely immerse ourselves in the customer experience and delve into cultural practices and interactions.
- Mobile Research
Our way to capture the customer experience for shop-alongs and ethnographies in an unobtrusive way
- Higher-Level Analytics
We collaborate with the best and brightest to help with more complex quantitative challenges such as pricing sensitivity, conjoint, and segmentation.