Research in action.
Select Research Projects
La Tortilla Factory
Explored potential product line extensions and new packaging.
Huntington Health
Identified the hospital’s distinctive strengths to support positioning for acquisition.
Eli Lilly
Assessed the impact of a new insulin delivery system on people’s lives and how they described the experience, informing product naming.
Gap
Evaluated potential website enhancements through rapid-fire usability testing.
Chegg
Tested consumer understanding of potential line extensions and terminology to inform a robust quantitative survey.
Oracle
Designed and launched an online customer satisfaction program across 12 countries.
Salesforce
Identified which key messages resonated with new and existing customers.
Evaluated potential automotive-industry promotions and how they resonated with target audiences.
Plantronics
Tested the out-of-box experience (OOBE) and the effectiveness of setup instructions.
Procter & Gamble
Tested eight potential brand names for expandable trash bags and recommended considering ForceFlex, which was ultimately selected.
Whirlpool
Facilitated focus groups to evaluate names for a new wash motion, ultimately called Calypso, and identified resonant attributes of the Conquest refrigerator to inform advertising decisions.
Coca-Cola
Explored consumer associations with a proposed coffee beverage name to be launched in 7-Eleven convenience stores.